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BADM 485: Strategic Management

Find resources related to completing case work in BADM 485.

Access News Through Briggs

Understanding Bearish vs. Bullish Opinions

You've probably heard the terms "bearish" and "bullish" to refer to how investors see the stock market--whether prices will rise (bullish) or fall (bearish). Writers and journalists often publish opinion or even news pieces that tend to be either bearish or bullish--whether they are talking about the stock market, a specific company, or the economy more generally. It's important to recognize that the background, previous work, and even conflicts of interest may affect how a writer views a certain company or economic situation.

Ask yourself questions like these while reading:

  • Who wrote this? What do I know about them? Is there any information available about where they've worked or what they do?
  • What language are they using to describe the company, stock market, or situation? Is the language positive or negative?
  • Do they offer evidence for why they feel this way? Is that evidence credible to me?
  • Are there any other opinions I can find, whether they are similar to the one I am reading or different?