English 201 Madsen Research Guide: Architecture of the Internet

There is "a largely invisible system at work that tailors and personalizes online content based on where on the internet you've been before and what various sites and platforms think you might like" (ALA 9).

Howgego, Joshua. “We Only Believe What We Already Think” New Scientist, vol. 227, no. 3034, Aug. 2015, pp. 28–30.

Yagoda, Ben. “Your Lying Mind.” Atlantic, vol. 322, no. 2, Sept. 2018, pp. 72–80.

Lewandowski, Dirk. “The Web Is Missing an Essential Part of Infrastructure: An Open Web Index.” Communications of the ACM, vol. 62, no. 4, Apr. 2019, pp. 24–27. EBSCOhost, doi:10.1145/3312479.