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Focus Groups: Resources

This guide is intended to support the presentation on Focus Groups at the 2016 South Dakota Library Association annual conference.




These articles are all available full-text from Ebsco MegaFILE.

Dickson, J. P., & Dickson, S. S. (1985). How to conduct a marketing research project. Nonprofit World Report, 3(3), 14-29. 

Roach, T. J. (2014). Do-it-yourself focus groups. Rock Products, 117(3), 33-33. 

Simon, J. S. (1999). How to conduct focus groups here's a practical, effective way to connect with the people your organization serves. Nonprofit World, 17(5), 40-43. 

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