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Patents and Trademarks: Trademarks

Briggs Library is a Patent and Trademark Resource Center in conjunction with the U.S. Patent and Trademark Office.

What is a Trademark?

  • Trademarks protect identifiers such as logos, slogans, and, in some cases, names.
  • There are many types of trademarks.
  • Trademarks last as long as the trademark is being used.
  • Trademarks can be similar if the goods represented are dissimilar.
    • Mr Bubble is a bubble blowing product (a toy) while Mr. Bubble is a bubble bath. The names are very similar but the products are not so they are both valid trademarks.
      • Mr Bubble blaster toy         Mr Bubble bubble bath

Foreign Trademarks

Trademarks are only applicable in the country in which they are granted. An business may apply for trademarks in other countries after the trademark is granted in the original country.

How to Search for a Trademark?

Where to Search for Trademarks

Trademark Search from the U.S. Patent & Trademark Office

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